CEO Newsletter
February 23, 2010
Dear Colleague:
Some of Press Ganey's thought leaders have joined me in writing for our blog. Read about what employees want; why the “patient” is more than a “customer”; why health reform can’t wait; and why a simple “thank-you” is so powerful. As always, I hope you find this helpful.
Rick
Health Workers Want More from You. Principal Consultant Teresa Roberts writes that what health care employees really want from their organizations is the opportunity to be creative and innovative in their work. It’s even more important than pay.
The Patient is More than a Customer. Principal Consultant Barbara Burnes writes that referring to patients as customers does a disservice to patients and providers alike. It doesn’t adequately represent the emotional nature of the relationship.
The Fierce Urgency of Reform. Senior Writer Todd Sloane writes about something often forgotten in the debate over health reform: Doing nothing is really not an option. Either we fix the problems of health care now, or the problems will soon force the kinds of choices nobody wants to make.
Just-in-Time Recognition. Employee awards have their place, but none of them are as powerful as a simple “thank-you,” writes Elaine Bobo, principal consultant. “A word of thanks on a rough day, when the job has not felt rewarding, means far more than a trinket, meal ticket or chocolate bar,” she finds.

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