Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany
London – October 06, 2023 — Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Insight Culture, a consulting agency with a focus on ethnographic market research since its foundation in 1999.
Insight Culture will implement Forsta’s Human Experience (HX) Platform technology to deliver modern market research activities for their clients.
“We’re very excited to leverage Forsta’s solution with our clients. Our business is focused on uncovering insights that open up relevant business opportunities and, with Forsta, we’re equipped to add more power to that promise.”
Nelly Kern,
Research Director at Insight Culture.
Forsta’s HX Platform is built on 30 years of technology expertise in market research, customer and employee experience. In addition to quantitative and qualitative research technology solutions, the platform combines digital functions for storytelling and data visualization as well as tactical and strategic action management. Utilizing the platform, researchers can collect, analyze, visualize and act on data about assessments, opinions, sensitivities and behavioral intentions on a unified platform.
“We are thrilled to begin this engagement with Insight Culture as we continue to grow our footprint in this critically important region. Technology is fundamental to the collection, evaluation, and analysis of large data sets in market research and customer experience. The Forsta HX platform and our team of experts will help Insight Culture and its clients to tap into the experiences of their audiences and ultimately deepen those connections to drive greater value.”
Michael Lersch,
managing director for Forsta Deutschland.
For more information about the full range of technology solutions available on Forsta’s HX Platform, visit https://www.pressganey.com/newforsta/de/
About PG Forsta
PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.
About Forsta
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.
Media Contact
Public relations
forsta@welcometowith.com
About Insight Culture
Insight Culture is a group of cultural experts who uncover, interpret and translate apparent
complexity into meaningful reality. They decode cultural behaviors and nuances into actionable insights opening up relevant business opportunities.
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