Blog

Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals

Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals The new tool for running online focus groups and in-depth interviews that help brands listen to and capture insights CHICAGO – April 18, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee […]

Customer experience

What is digital customer experience? A complete guide

Gain a key understanding of digital customer experience and how it can improve your business. Learn the best practices to enhance your online customer interactions.

Customer experience

The business value of CX: Speaking the leadership’s language

Discover how aligning your CX activities with commercial objectives can lead to bigger and better business outcomes. Learn to speak the language of leadership and achieve success with CX

Customer experience

5 steps to operationalize the human experience

Discover the importance of prioritizing the human experience in business to foster customer loyalty and secure a competitive advantage. Learn practical strategies to integrate this concept into every aspect of your organization.

Customer experience, Qualitative Research, Quantitative research, Thought leadership

What is brand experience and why is it important?

Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.

News

PG Forsta named a strong performer in customer feedback management by top independent research firm

PG Forsta named a strong performer in customer feedback management by top independent research firm PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform CHICAGO (March 20, 2023) –PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member […]