CX success is all about delivering the right experience to the right people at the right time with the right message and right content. It is a multi-faceted and challenging process that requires a lot of knowledge and partnership with your audiences.
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
There are many types of customer feedback that can be applied in different ways. Discover our 7 favorite types that you can use to collect feedback.
Every business should strive to improve its Net Promoter Score. We’ve compiled 7 of our favorite strategies for improving your net promoter score.
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
Social media listening in the context of customer feedback, describes all the tools and solutions that let brands listen to what’s being said on social media platforms, convert this content into insights and trends, and make decisions that impact the business.
Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]
