Bernstein Research Group brings human connections to life with digital tech
Tools used
- Forsta Visualizations
Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader for decades. Her impressive, long-running tenure owes much to Bernstein Research Group’s openness to innovations, like utilizing Forsta Vision to allow her clients to remotely observe in-person focus groups she is conducting.
The challenge
It’s imperative for agencies to stay current and adapt to shifting stakeholder preferences, such as virtual market research opportunities.
This need, catapulted forward in the MR industry at the onset of the Covid-19 pandemic – when virtual meetings became the only option. While we’ve seen a shift back to in-person research being conducted at facilities, the need for key stakeholders to view these sessions remotely and from anywhere in the world has remained.
Bernstein Research Group focuses on creating high-quality research experiences that result in meaningful insights to propel businesses forward. They needed a trusted solution that could offer their clients the flexibility of observing sessions virtually rather than traveling to be present at these facilities. Additionally, a secure and reliable stream was necessary to avoid disruptions or missing key moments.
“I’ve had the pleasure of working with Forsta for years, and I must say that its Vision solution has revolutionized our operations and we’ve seen immense benefits. Firstly, it allows stakeholders to gather real-time insights and observations during focus group sessions without the need for physical presence. Additionally, it enables those reviewing remotely to communicate directly with their colleagues in the backroom in real time and observe participant reactions just as effectively as if they were in the room. This has saved our clients significant time and resources that would have been otherwise spent on travel arrangements.
The ability for stakeholders to watch in-person, face-to-face sessions remotely also enhances flexibility and cost-effectiveness for our clients. Our clients appreciate the increased convenience and agility that virtual monitoring brings, and as a result, our business continues to experience growth and improved client satisfaction. I firmly believe Vision is the gold standard of video streaming in-person/in-facility research.”
Betsy Bernstein
Founder, Bernstein Research Group
Our solution
By partnering with Forsta, Bernstein Research Group brought this vision to (virtual) life.
With Forsta Vision – a live streaming solution – necessary stakeholders can watch high-quality, uninterrupted sessions held at an in-person research facility wherever they want. Because of Forsta Vision’s reliability, Bernstein Research Group’s clients have been quick
to recognize and enjoy seamless and consistent sessions free of technology disruption.
Additionally, virtual streaming sessions enable stakeholders to mitigate potential travel delays and shrink costs, resulting in significant savings and better use of their time. In turn, the Bernstein Group retains its long-standing, esteemed reputation as a trusted market research partner – one that fosters innovation and pushes the boundaries of MR for the greater good of its clients.
The results
With over 20 years of experience and regular updates to Forsta Vision, Bernstein Research Group and its clients enjoy:
- A reliable stream that ensures clients never miss an important piece of feedback.
- The comprehensive stream for review after the session to glean additional valuable insights.
- As many observers as desired for no additional cost.
- Top-notch security standards that adhere to national and international privacy regulations.
- Dedicated, easy-to-reach support in the rare instance a technical issue arises.
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