Market Navigator

Unleash your potential with market research

Don’t just understand your audience—dig in deeper, beyond the visible consumer trends. Market Navigator’s data-driven insights reveal how your messaging and experience stack up against the competition. Harness the power of market research and competitive intelligence to stay ahead of the curve and make informed decisions that drive true business growth.

See it in action

Understand your audience. Grow your brand

Attract the perfect patient

Reach patients with precision and clarity. Track brand awareness, recognition, and perception in key markets, so your message resonates where it counts most

Know the competition

Step into patients’ shoes. Compare your brand’s perception against your biggest competitors. You may be surprised by what you find…

Define success on your own terms

A growth strategy is personal, not one-size-fits-all. Track progress toward specific goals tailored to your target demographics, markets, and priority growth areas.

If you’ve got it, flaunt it

Our consumer experience products are even better together. Layer data on top of data to add context and depth to your insights.

Market research

Bring a blurry picture into focus

See your brand clearly in a crowded competitive landscape. Uncover hidden truths about your audience and competition with syndicated and ad hoc market research. Use these insights as a baseline to test new marketing and branding initiatives or prioritize strategic investments.

Data visualization

Your dashboards, your way

Track results from a single, flexible dashboard that details metrics like awareness, consideration, “Likelihood to Recommend” (LTR), and more.

Reputation management

Put your data and research to work

Leverage Press Ganey’s suite of cutting-edge consumer experience solutions to strengthen your online presence like never before. Build authority and expand your digital footprint on trusted consumer sites, like Google, Healthgrades, WebMD, Vitals, and so many more.